Brand Spotlight: Jaded London

Jaded London is one of London’s most popular streetwear labels. Worn by celebrities like Beyonce, Cara Delevign, and Taylor Swift, the brand is known for its urban design and colorful clothing. The brand was founded in 2013 by sibling-duo Jade and Grant Goulden, they worked together to create innovative designs and a worldwide fanbase. Their outfits consist of unique colors and prints perfect for customers that are “not afraid to break boundaries”. The siblings were inspired to launch the clothing brand over their love of fashion. After noticing a there was a need in the market for streetwear brands that were mainstream and had affordable prices they decided to fill the gap. Jade used her experience as a fashion buyer to help her price the items and know exactly what the product was is in the demand for the market. Using social media and working with influencers has helped the brand increase in popularity over the years and so have influential celebrities wearing their products. Celebrities have increased the brand’s awareness massively, with stars like Beyonce, Gigi Hadid, and Dua Lipa wearing the brand’s items. The brand's goal is to become globally recognized and explore different markets and categories. 

Website: Jadedldn.com

Instagram: @jadedldn