Should Fashion Stylist Join the Metaverse?

 

Have you thought about how the Metaverse will affect Fashion Stylists? Will our careers, and industry as we know it, change for the better or will it become more challenging? Let's talk about it!

What is the Metaverse?

The Metaverse is a 3D world that is inside of virtual reality and can be accessed through VR Googles such as the Oculus or different types of virtual reality games. In the Metaverse, you are able to buy things like your luxury dream car, clothing, and up to now luxury clothing, but now brands like Forever 21 are joining the Metaverse. 

Should Stylist Join the Metaverse?

  • Joining the Metaverse is a great way to get more work and earn more money as a freelancer. From an industry standpoint, anywhere a brand is trying to establish itself it's going to want to advertise to users and those users are avatars walking around the Metaverse. Anywhere there are ads brands are going to want to hire stylists even virtual ads. From the consumer's side anywhere there is people buying clothing and creating a whole new image, for example, an avatar, there are going to want to hire a personal stylist. 

  • This could also be a way for you to expand your existing business and get new clientele. Virtual and Digital Styling is not anything new. Companies like Stitch Fix, Truck Club, and Daily Look are all examples of companies that do virtual and digital styling with clients that are not physically with them. 

  • If you are a designer who loves to actually construct your own pieces you can design them in the Metaverse, have them manufactured and then sell them in real life. 

  • Another big reason stylists should join the Metaverse is sustainability. The fashion industry has been making great leaps to reduce the industry's carbon footprint. 

To answer the question, Yes, stylists should join the Metaverse. The Metaverse won't make the fashion industry become virtually completely, but it deftly will become a part of our daily lives more.

 
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